Monday, March 11, 2019

Snapchat starts testing its app in Five Indian languages


Snapchat had created its 1st product push for the india market in Nov last year, by launching a localized version of its content discovery platform Discover
Snapchat has released a new beta version of its iPhone app with support for eight new languages, 5 of that are Indian languages.
The new languages being tested are Hindi, Punjabi, Urdu, Malay, Marathi, Gujarati, Vietnamese, and Filipino.
"This is our 1st Beta containing eight new languages! If you are fluent in any languages listed below, strive ever-changing your device language to envision them out," the corporate aforesaid in its app description. it isn't clear on when the corporate will officially roll out these languages on its mobile apps.



Snapchat had created its 1st product push for the india market in Nov last year, by launching a localized version of its content discovery platform Discover in partnership with ten media brands within the country.
This came when the passing messaging app had appointed the former head of Twitter news for india, Raheel Khursheed, as country skilled in October last year.
In February, Snapchat claimed that it had 186 million daily users for the quarter ended day, 2018, ending a streak of 2 consecutive quarters of declining users

Sunday, March 10, 2019

Google launches New Bolo app to tutor children to read Hindi, English


The app currently offers fifty Hindi and forty English stories from Story weaver, the open source digital platform for multilingual  children's stories from Bengaluru-based organisation Pratham Books
Google has unveiled  a new app 'Bolo' that aims to help primary school students learn to read in Hindi and English.
Bolo features an animated character 'Diya', that encourages kids to read stories aloud and helps if the kid is unable to pronounce a word. The app was earlier piloted in about two hundred villages in state.
The app presently offers fifty Hindi and forty English stories from Storyweaver, the open source digital platform for multilingual  children's stories from Bengaluru-based organisation Pratham Books. Google said it'll soon expand the catalogue with more stories from totally different partners.
"We have designed the app to work offline, therefore users need to just download the under 50MB app once and then they need access to close to a hundred stories in Hindi and English that the kids will scan aloud and improve their reading skills," said Google India Product Manager Nitin Kashyap. Over the next 6 months, Google are working closely with four of its non-profit-making partners - Pratham Education Foundation, space to scan, Saajha and Kaivalya Education Foundation (a Piramal Initiative) to require the app to a lot of kids and any expand its efforts across the country.





The android app, that is being launched in India initial, is high-powered by Google's speech recognition and text-to-speech technology. it's offered as a free transfer on Google Play Store for all smartphones running android 4.4 or later. the corporate is also looking at shortly expanding the app to different indic languages like Bengali. To ensure privacy of the kid, all personal data forever stays on device. The users are also not asked for details like email ID and gender for work into the app, Google said in a very statement.

Friday, March 8, 2019

5 Most Useful Apps for Android

  1. Google Assistant and Google search
Google’s app is definitely one of the most helpful apps ever. It contains two basic things: Google Assistant and Google now. Google Assistant answers basically any question, sets up reminders, turns smart lights on and off, and even pulls up songs or videos for you. Google now’s a feed with heaps of stuff, as well as weather, news, and other stuff. the two along in one app could be a potent Assistant, Google Search, and Google now. All of them are useful.



2. Google Translate
Google Translate is that the go-to translation app obtainable on any platform. it’s received variety of updates over the years, as well as the ability to use your camera to purpose at something and have it translated in real-time. there’s additionally a neural network powering the platform that helps create translation even a lot of correct. it’s a slew of extra features still, together with the ability to translate a two way conversation in real-time. Travelers already know how useful this app is.



3. YouTube 
YouTube is probably the most useful app on mobile. Sure, most use it for music videos or product reviews. However, there’s a healthy and big underbelly of tutorials, lessons, lectures, explainers, and alternative videos. I once learned the way to change the light source bulbs on my 2005 plague Equinox with a YouTube video. There are not a large amount of things that it does not have. The app is free if you do not mind advertising. you can pay $9.99 per month to remove ads, enable background play, and obtain a complimentary subscription to Google Play Music. it is a pretty good deal.



4. Adobe apps
Adobe has a number of the most useful apps out there. Their apps usually range from image editing to utility and include apps like Adobe acrobat (PDF reader), Adobe Lightroom and image specific (photo editing), illustrator Draw (drawing), Scan (document scanner), Premiere Clip (video editing), and many, several others. several of those apps fill niches that alternative third party apps simply do not. All of them are free to transfer. a number of them might need an Adobe creative Cloud subscription to get all of the features, though.

Wednesday, March 6, 2019

Two Digital Marketing Trends for 2019 you Should Know


As digital trends evolve per annum, marketers should be aware of the changes in order to simply adapt with rising technologies and stay ahead in the market. this can help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising increased reality, video content, voice search and influencer marketing... And currently that 2019 is round the corner, can} ask yourself “what will future year have for me?”
To help you identify wherever the trajectory is heading over in 2019 , we’ve listed out two digital selling trends that you simply will benefit of to boost your selling strategy and meet a desired outcome.
Voice search is without doubt rising in popularity. By 2020, five hundredth of all queries are voice-based consistent with Comscore.


1. Voice Search

There are primarily 2 types of voice search: those that ar implemented by smart speakers like Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana that provide searchers immediate voice answers to their queries and people that ar installed in desktops, and smartphones like Siri and Google Assistant that show written search results.
Top brands are thinking how to deliver their promises using voice-enabled devices because {they ar|they're} reasonable and supply larger capabilities than ever before whereas more guests are using voice search to interact with these brands.
Businesses ought to additionally focus their outreach efforts on using voice engine optimisation. Marketers should use a additional natural language SEO to create content accordingly. this needs them to suppose what their target audience might use in their voice queries as well as target long-tail keywords because searchers ar likely to be additional specific once asking a question. for instance, in one question, a consumer might request info regarding time, price, location and alternative details which sound heavy for written search queries.

As a result, marketers will leverage these opportunities to deliver additional targeted, specific content that results in increase their click-through rates.


2. Smarter Chat

Chatbots are rising within the few recent years and still persists in 2019. according to Grand view research, forty fifth of finish users like better to use Chatbots as a major means of communication in client service.
Chatbots play a critical role in up the client expertise and permit marketers to higher interact with their audience - while not really doing much. they provide real-time assistance to the user, dedicated support and a proactive interactions wherever they raise questions to understand the real problem.
For instance, a visitor landing on a web site is contacted via chatbot and asked to request help or get more info regarding the product. If he selects the primary possibility, he are referred to a representative for facilitate and if he chooses the second possibility, he are asked a series of automatic queries or redirected to their journal or FAQ page.
Another rising trend is Whatsapp Business electronic communication, that has become one in all the foremost used electronic communication apps worldwide consistent with Statista. Besides, it’s not restricted to private usage; businesses ar victimisation the appliance on a day after day for his or her daily activities.
Messaging traffic is predicted to double by 2019. this can be driven by over the highest electronic communication immoderate or OTT apps, growing from thirty one trillion messages in 2014 to over one hundred trillions by 2019 globally.

Tuesday, March 5, 2019

The Year Everything Changes in 2019

We are approaching critical mass on a number of technologies that we’ll see progressively this year. This wave can begin at CES, wherever we’ll see an impressive number of tries at personal robots and AI-powered digital assistants. Most will fail. However, each the failures and the few successes will set the stage for the primary true mobile personal robots that may arrive within the following years.
The 5G rollout can enable desktop cloud computing, and also the Microsoft Virtual Desktop will become real for millions of US shortly thenceforth. Ironically, several people can access it with Chromebooks.
If you’re located in a very city center, you may increasingly see each electric car charging stations (largely thanks to VW) and autonomous cars. There has been a rise in violent activity toward the latter, additionally as passive demonstrations against the former, that simply appears weird.
With the split U.S. government, I expect a huge ramp-up in truth apps, in order that folks additional without delay will contradict any fake news being promoted by the rival party. However, I expect several of these apps to be discredited by year finish due to information corruption.

Finally, we’ll have AI just about everyplace, however most of it’ll still suck. Deep learning applications can surprise US, though, with their advances in capability and information. Efforts to create sure these systems are not corrupted can get additional focus.
I’ll touch on all of that then close with my product of the week: the only treadmill that you just ar possible to use for more than an emergency coat rack, the Peloton Tread.
The 5G Revolution in 2019
What makes 5G different is that it addresses not only bandwidth shortcomings, with its largest impact at the network’s edge, however additionally latency problems, that ought to force enhancements to the network.
There will be some initial adverse impacts within the market with Apple, of the massive players, possible obtaining hit hardest. this can be because knowledgeable consumers possible can wish to attend till the 5G versions of smart phones are out before they refresh to avoid premature obsolescence, and those devices will not show up in volume until after mid-year.
The reason Apple is probably going to get hit hardest is that its battle with Qualcomm largely locks it out of this technology till its 2020 refresh. given that churn already has been fastness for Apple (people simply cannot justify replacement an iPhone that works for the few benefits of a new one now), this could reduce sales dramatically till the corporate has a answer.
The big impact, though, is that this may make ideas like the “Always-Connected PC” real, and allow US to urge the advantages of Windows within the cloud. (It additionally should open the door for the anticipated MacBook to iPad professional pivot Apple has been hinting is returning.)
This drive for computing within the cloud, one thing that Microsoft was restructured to anticipate, can change dramatically what sits on your lap and table over the next 5 years.
Apple’s big miss this month in terms of sales is only a precursor of what’s to come. Apple is especially out of position for this transition, and market leaders Samsung and Huawei seem to be planning to beat Apple to death with this change.
One thing this showcases is that there’s a large problem looming for the smartphone industry — constant problem that hit the laptop industry around a decade agone. folks are pretty happy with their existing devices, and if they do not have reason to buy something new, then increasingly, they won’t.

Monday, March 4, 2019

PUBG Mobile has a new age limit to curb violence among kids

Chinese gaming large Tencent on Friday declared new curbs on underage video-game playing as a part of a government crackdown on youth gaming addiction that has cast a cloud over the company’s biggest revenue source.


Tencent said it had obligatory a digital lock on some games that needs players under thirteen years to ask their guardians to open.

The new restriction are piloted for the Chinese versions of the two hit games Honor of Kings and PUBG Mobile.

The government last year declared new controls on the number of games that may be played on-line, limited new releases, and imposed rules on underage players to reduce their screen time.

The government even the new curbs as the way to counter worsening near-sightedness among minors, shortly after President Xi Jinping called for larger national attention on optical health.

Tencent already has launched a real-name identification system for “Honour of Kings” to enforce playtime restrictions on youths.

China is that the world’s biggest video game market and Tencent the planet’s biggest game company.

Friday, March 1, 2019

Android Addition Opens FIDO password Killer to Billions


The FIDO Alliance hammered another nail into the passwords coffin on monday with the announcement that devices running android 7.0 or higher are going to be compatible with FIDO2, the latest version of its authentication solution.
Certification of android 7.0+ means that devices running those versions of Google's mobile operating system can support FIDO2 out of the box or through a software update.
FIDO2, introduced last year, provides a FIDO web authentication standard that combines the planet Wide web Consortium's web Authentication specification with FIDO's Client-to-Authenticator protocol. With it, devices gain secure access to on-line services in each mobile and desktop environments.
Expanding FIDO2 to the automaton world permits internet and application developers to feature sturdy authentication to their apps and websites through an easy API decision, delivering passwordless, phishing-resistant security to their users.
"Google has long worked with the FIDO Alliance and W3C to standardize FIDO2 protocols, that offer any application the ability to move on the far side password authentication whereas protectively against phishing attacks," aforesaid Google Product Manager Christiaan brand.
"Today's announcement of FIDO2 certification for android helps move this initiative forward, giving our partners and developers a homogenous thanks to access secure keystores across devices, each in market already yet as forthcoming models, so as to create convenient biometric controls for users," he added.

Stage Set for Providers

Since FIDO2 was introduced, it's gained support from all the foremost web browsers, yet Microsoft, that has integrated it into Windows ten, noted andrew Shikiar, chief selling officer of the Mountain read, California-based FIDO Alliance.
Now the huge android system is in play, he added, with over one billion automaton 7.0+ handsets which will be addressed  by websites supporting FIDO authentication.
"Simply place, the stage is currently set for developers and repair suppliers to feature standards-based FIDO2 authentication into their websites and apps, "knowing fully confidence that an outsized swath of their consumers are going to be able to take advantage of FIDO's approach towards less complicated, stronger authentication."
FIDO is attempting the solve the world's password problem, said Brian Jenkins, vp for product at a cryptographic key management company in Sunnyvale, California.
"Passwords ar the basis cause of over 80 p.c of information breaches,"  "They're reused usually for multiple on-line accounts, and they are costly to keep up. FIDO may be a important step toward a future that's

Key Is Cryptography

A significant benefit of FIDO is that it helps companies move beyond their dependency on shared secrets, which ends in centralized repositories of authentication credentials, and toward a public key cryptography approach, FIDO's Shikiar discovered.
"When passwords ar stored on central servers, those servers become a nice attack target," said tribal chief Lindemann, senior director for merchandise and technology AN authentication solutions company in Palo Alto, California.

With the general public key cryptography approach, the user's authentication credentials stay with the user's device, and therefore the server retains solely the corresponding public key, Shikiar explained.
"This not solely helps defend the user's privacy, however conjointly begins to de-risk the authentication method for the service supplier," he noted. "In the unfortunate incidence of a knowledge breach, they not got to worry regarding document felony, that protects their customers and conjointly helps stop the scourge of document stuffing."
Credential stuffing happens once credentials taken from one website ar wont to compromise accounts on different sites as a result of the credentials are employed by their owner on multiple sites.
Education difficult
Android certification by FIDO are going to be excellent news for several businesses, noted Publius Terentius Afer Jackson, CISO of a maker of privileged watchword management software in Washington, D.C.
"With the proliferation of BYOD, this is often conjointly a win for businesses that need to confirm employees ar victimization sturdy passwords on their personal devices yet .
"Consumers with compatible devices will currently use stronger passwords as an entire while not the obstacle of getting to enter long strings on their mobile devices, that has traditionally been a barrier to stronger watchword use," Jackson explained.
A major challenge to FIDO has been shopper education, he added.
"FIDO is an efficient method for shoppers and businesses to safeguard access to their devices and services in an exceedingly additional resistance manner than the standard watchword, however shoppers don't seem to be able to say auf wiedersehen to the watchword simply nonetheless," Jackson aforesaid.
Education are going to be a serious a part of FIDO's efforts this year, Shikiar noted.
"In 2019, FIDO are going to be taking additional steps to assist facilitate adoption by providing pertinent resources to developers, and by operating with our intensive merchandiser community to teach the market at massive on the advantages of FIDO authentication," he said.

Passwords Passing On

Last year was a seminal year for FIDO adoption, Shikiar noted, with not solely the discharge of FIDO2 however conjointly its incorporation into leading browsers ANd platforms -- all at intervals an eight-month amount.
"With the addition of automaton support, the stage is ready for widespread adoption," he said. "Our challenge now could be on the opposite 1/2 the supply/demand equation: obtaining service suppliers to deploy FIDO Authentication at scale."
Will passwords ever disappear?
"There may be a important need to end passwords, as most are currently realizing that each one passwords are taken -- even those nonetheless to be created," aforesaid Shahrokh Shahidzadeh, corporate executive of a Portland, Oregon, cybersecurity startup centered on psychological feature authentication.
"However, the move to eliminate them or perhaps scale back dependency remains simply in its infancy.
"I assume the important question here is once will businesses stop looking forward to the shared secret approach for user authentication," Shikiar additional. "Not simply passwords, however conjointly things like one-time-passwords, that ar still shared secrets, albeit with a far shorter shelf-life and prone to replay attack and different mechanisms for account takeover."
That question are going to be answered before long, he urged, as a result of the platforms and tools ar currently being place into place to form it easier for businesses to produce cryptographically-backed, decentralized  authentication, rather than maintaining the standard approach of centralized password-based authentication.