Two Digital Marketing Trends for 2019 you Should Know

As digital trends evolve per annum, marketers should be aware of the changes in order to simply adapt with rising technologies and stay ahead in the market. this can help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.

Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising increased reality, video content, voice search and influencer marketing... And currently that 2019 is round the corner, can} ask yourself “what will future year have for me?”

To help you identify wherever the trajectory is heading over in 2019 , we’ve listed out two digital selling trends that you simply will benefit of to boost your selling strategy and meet a desired outcome.

Voice search is without doubt rising in popularity. By 2020, five hundredth of all queries are voice-based consistent with Comscore.

1. Voice Search

There are primarily 2 types of voice search: those that ar implemented by smart speakers like Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana that provide searchers immediate voice answers to their queries and people that ar installed in desktops, and smartphones like Siri and Google Assistant that show written search results.

Top brands are thinking how to deliver their promises using voice-enabled devices because {they ar|they're} reasonable and supply larger capabilities than ever before whereas more guests are using voice search to interact with these brands.

Businesses ought to additionally focus their outreach efforts on using voice engine optimisation. Marketers should use a additional natural language SEO to create content accordingly. this needs them to suppose what their target audience might use in their voice queries as well as target long-tail keywords because searchers ar likely to be additional specific once asking a question. for instance, in one question, a consumer might request info regarding time, price, location and alternative details which sound heavy for written search queries.

As a result, marketers will leverage these opportunities to deliver additional targeted, specific content that results in increase their click-through rates.

2. Smarter Chat

Chatbots are rising within the few recent years and still persists in 2019. according to Grand view research, forty fifth of finish users like better to use Chatbots as a major means of communication in client service.

Chatbots play a critical role in up the client expertise and permit marketers to higher interact with their audience - while not really doing much. they provide real-time assistance to the user, dedicated support and a proactive interactions wherever they raise questions to understand the real problem.

For instance, a visitor landing on a web site is contacted via chatbot and asked to request help or get more info regarding the product. If he selects the primary possibility, he are referred to a representative for facilitate and if he chooses the second possibility, he are asked a series of automatic queries or redirected to their journal or FAQ page.

Another rising trend is Whatsapp Business electronic communication, that has become one in all the foremost used electronic communication apps worldwide consistent with Statista. Besides, it’s not restricted to private usage; businesses ar victimisation the appliance on a day after day for his or her daily activities.

Messaging traffic is predicted to double by 2019. this can be driven by over the highest electronic communication immoderate or OTT apps, growing from thirty one trillion messages in 2014 to over one hundred trillions by 2019 globally.

Digital Marketing Scene In India and The Latest Upcoming Trends

India is presently one of the major business markets in Asia and firms in this a part of the globe are looking to enhance their prospects with inventive digital promoting ways.

India s one of the most important centers of commerce and culture in Asia. The city-state has a high acquirement and employment rate, that permits folks to lead a happy and comfortable life-style. the overall percentage of individuals spending their time on-line is kind of high compared to the rest of the world; i.e. more than eightieth.

The technical infrastructure in india is also quite improved, with most of the people enjoying high-speed broadband web for his or her day to day activities. Such unique options create it quite convenient for on-line marketers to use differing kinds of strategies for promoting brands across their target market base.

Business trends in India

For a long time, India has served as a major hub for business firms from totally different components of the globe. one of the reasons why European and different western business companies like better to established their centers here is that it permits them the access to enter the Asian market, that had previously been an unknown territory for most of them.

The rise in digital marketing trends has additionally helped these firms to enjoy large strategic and money success in India and different Asian markets. However, with such improved prospects, the general competition between the international and native businesses has hyperbolic and this has conjointly increased the need for having advanced digital promoting services in India.

Digital marketing expertise offered by an India Agency

The tech-savvy culture of india has encouraged several digital marketing agencies to come up over the years, with every of them having their very own style in resolution critical marketing challenges and providing shoppers with the results that they seek.

A digital marketing agency india will build use differing types of techniques to boost the business prospects of an organization, permitting it to enjoy larger on-line traffic as well as the variety of sales conversions that may result in substantial increase in ROI.

Some of the categories of services that are offered by india digital marketing firms are search engine optimization (SEO), search engine marketing strategies such PPC, CPC or CPM, keyword research and implementation, content creation, video marketing, social media marketing (SMM), digital display advertising, mobile marketing, remarketing and retargeting, viral marketing, interactive marketing, email marketing, digital media planning, affiliate marketing and web analytics.

Upcoming trends in India’a Digital Marketing Agency

As the technology utilized in the digital marketing world goes through a major modification, variety of latest trends are likely to return up in India’s digital marketing trade. Here are a number of the practices that we'd  expect within the coming months and years.

Since the leading technology brands are attempting to come up with new devices that enable users to browse the net and perform different activities, digital marketing firms can likely come back up with innovative device interfaces that permit users to have a additional enriching expertise when they browse the net or search for the product that they will purchase.

Social media marketing ways are likely to go through a modification also since several firms are finding previous and redundant social media marketing ways hardly operating recently. variety of recent social media platforms are coming up as well, that are possible to encourage some contemporary group action from the marketing service suppliers.

Mobile marketing goes to grow even additional necessary within the future, with businesses requiring a comprehensive strategy specifically to meet and greet customers through the mobile platform. App deep linking, mobile web, and app content creation, innovative app interface development for aiding local businesses are a number of the trends we are possible to see within the near future when it involves mobile marketing.

The video is going to be used more conspicuously for communicating important info relating to product and services to the target customers and increasing brand awareness. excluding educating customers about the brand itself, the video is also going to be used for developing larger client engagement and loyalty.

Content marketing can become a lot of innovative as business companies can possible experiment with new ways in which to present interesting and engaging content to users that surprise them and spur their interest level.