Two Digital Marketing Trends for 2019 you Should Know

As digital trends evolve per annum, marketers should be aware of the changes in order to simply adapt with rising technologies and stay ahead in the market. this can help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.

Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising increased reality, video content, voice search and influencer marketing... And currently that 2019 is round the corner, can} ask yourself “what will future year have for me?”

To help you identify wherever the trajectory is heading over in 2019 , we’ve listed out two digital selling trends that you simply will benefit of to boost your selling strategy and meet a desired outcome.

Voice search is without doubt rising in popularity. By 2020, five hundredth of all queries are voice-based consistent with Comscore.

1. Voice Search

There are primarily 2 types of voice search: those that ar implemented by smart speakers like Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana that provide searchers immediate voice answers to their queries and people that ar installed in desktops, and smartphones like Siri and Google Assistant that show written search results.

Top brands are thinking how to deliver their promises using voice-enabled devices because {they ar|they're} reasonable and supply larger capabilities than ever before whereas more guests are using voice search to interact with these brands.

Businesses ought to additionally focus their outreach efforts on using voice engine optimisation. Marketers should use a additional natural language SEO to create content accordingly. this needs them to suppose what their target audience might use in their voice queries as well as target long-tail keywords because searchers ar likely to be additional specific once asking a question. for instance, in one question, a consumer might request info regarding time, price, location and alternative details which sound heavy for written search queries.

As a result, marketers will leverage these opportunities to deliver additional targeted, specific content that results in increase their click-through rates.

2. Smarter Chat

Chatbots are rising within the few recent years and still persists in 2019. according to Grand view research, forty fifth of finish users like better to use Chatbots as a major means of communication in client service.

Chatbots play a critical role in up the client expertise and permit marketers to higher interact with their audience - while not really doing much. they provide real-time assistance to the user, dedicated support and a proactive interactions wherever they raise questions to understand the real problem.

For instance, a visitor landing on a web site is contacted via chatbot and asked to request help or get more info regarding the product. If he selects the primary possibility, he are referred to a representative for facilitate and if he chooses the second possibility, he are asked a series of automatic queries or redirected to their journal or FAQ page.

Another rising trend is Whatsapp Business electronic communication, that has become one in all the foremost used electronic communication apps worldwide consistent with Statista. Besides, it’s not restricted to private usage; businesses ar victimisation the appliance on a day after day for his or her daily activities.

Messaging traffic is predicted to double by 2019. this can be driven by over the highest electronic communication immoderate or OTT apps, growing from thirty one trillion messages in 2014 to over one hundred trillions by 2019 globally.