As digital trends evolve per annum, marketers should be
aware of the changes in order to simply adapt with rising technologies and stay
ahead in the market. this can help them gain a competitive edge and become able
to develop new ways to grow their businesses, generate leads and improve the
relationship with their existing customers.
Based on the digital
marketing trends article that we developed last year, 2018 has been the
year of rising increased reality, video content, voice search and influencer
marketing... And currently that 2019 is round the corner, can} ask yourself
“what will future year have for me?”
To help you identify wherever the trajectory is heading over
in 2019 , we’ve listed out two digital selling trends that you simply will
benefit of to boost your selling strategy and meet a desired outcome.
Voice search is without doubt rising in popularity. By 2020,
five hundredth of all queries are voice-based consistent with Comscore.
1.
Voice Search
There are primarily 2 types of voice search: those that ar
implemented by smart speakers like Amazon’s Alexa, Apple Homepod, Google Home
and Microsoft’s Cortana that provide searchers immediate voice answers to their
queries and people that ar installed in desktops, and smartphones like Siri and
Google Assistant that show written search results.
Top brands are thinking how to deliver their promises using
voice-enabled devices because {they ar|they're} reasonable and supply larger
capabilities than ever before whereas more guests are using voice search to
interact with these brands.
Businesses ought to additionally focus their outreach
efforts on using voice engine optimisation. Marketers should use a additional
natural language SEO
to create content accordingly. this needs them to suppose what their target
audience might use in their voice queries as well as target long-tail keywords
because searchers ar likely to be additional specific once asking a question.
for instance, in one question, a consumer might request info regarding time,
price, location and alternative details which sound heavy for written search
queries.
As a result, marketers will leverage these opportunities to
deliver additional targeted, specific content that results in increase their
click-through rates.
2.
Smarter Chat
Chatbots are rising within the few recent years and still persists
in 2019. according to Grand view research, forty fifth of finish users like
better to use Chatbots as a major means of communication in client service.
Chatbots play a critical role in up the client expertise and
permit marketers to higher interact with their audience - while not really
doing much. they provide real-time assistance to the user, dedicated support
and a proactive interactions wherever they raise questions to understand the
real problem.
For instance, a visitor landing on a web site is contacted
via chatbot and asked to request help or get more info regarding the product.
If he selects the primary possibility, he are referred to a representative for
facilitate and if he chooses the second possibility, he are asked a series of
automatic queries or redirected to their journal or FAQ page.
Another rising trend is Whatsapp Business electronic
communication, that has become one in all the foremost used electronic
communication apps worldwide consistent with Statista. Besides, it’s not
restricted to private usage; businesses ar victimisation the appliance on a day
after day for his or her daily activities.
Messaging traffic is predicted to double by 2019. this can
be driven by over the highest electronic communication immoderate or OTT apps,
growing from thirty one trillion messages in 2014 to over one hundred trillions
by 2019 globally.
