Growing any business is, well, tough business. you've your
hand in each pot whereas at the same time wearing each hat. you are worrying
concerning promoting ways, product creation and growth plans, all in the same
day.
A strong
website
design is paramount in creating this trait. By presenting an online
destination that's easy and easy to navigate, users can have a additional
positive expertise throughout your web site, creating them additional likely to
complete a purchase.
So, whereas things like company transparency, nice
testimonials, and a solid product are obvious ways in which to ingrain
familiarity to potential customers, web site design clearly ranks significantly
high once determinative if a brand looks trustworthy or not.
In order to stand out from the crowd, there area unit a few
tried-and-true design parts which will transform your web site guests into
loyal customers. don't be concerned, i am not going to say one thing obvious
like "responsive designs" -- elements like that are a given.
Here are five top web design and UX trends that will grow
your business fast.
1. Video landing page
Incorporating video into your web site design is a
no-brainer. I mean, 78 % of internet users watch videos on-line each week.
But, do not simply embed any old YouTube video. Instead,
take your web site design to future level by making a video landing page.
You could target this video to an on the spot decision to
action on a selected web page, a la Salesforce. otherwise you might take a page
out of Baesman's book and create an immersive video that auto-plays on your
homepage. Either of those approaches will give information or drive home the
brand's identity -- but both can improve ux and users' impression of your
company as a whole.
Not sold? The proof is within the pudding. according to
Vidyard and Demand Metric's The State of Video marketing 2018 study -- that
surveyed 160 B2B and B2C professionals and entrepreneurs -- it's predicted that
sixty nine % of
website
traffic will be video, whereas seventy % of professional participants reported
that video converts higher than alternative forms of information and content.
2. Parallax scrolling
While digital experiences haven't any doubt improved several
aspects of our daily lives, it's had one negative impact: people are lazy. So
lazy, in fact, that clicking a button is often too way out of the realm of
chance.
Enter parallax scrolling.
This uneven-like scrolling effect has combated consumers'
general laziness whereas remaining participating and visually appealing. With a
simple swipe (a la Tinder), users have easily consumed your information as they
create their way down the page.
The popularity of parallax scrolling has additionally
introduced a lot of deep-scrolling and single-page web site designs, and
renders what information is "above the fold" a little less necessary,
since it's easier to see what is below, too. Ultimately, that makes
prioritizing content easier for you to manage and will
increase your user's likelihood of seeing everything
anyways.Make Your money Matter took its parallax scrolling to the next level,
with effects spanning an illustrated timeline that goes each horizontally and
vertically, making certain it captivates users.
3. Animated calls to action
Calls to action ar a necessary evil in web site design. the
fact remains that your consumers will not know what to do unless you expressly
tell them. Many. Many. Times.
However, simply telling your consumers what to do just is
not enough anymore, either. they are seeing stimuli and instructions from all
corners of the net, therefore you need a touch something extra to help your
goal stand out.
Adding a touch animation to your important action items
might be simply the ticket. whether or not it is a micro-mini interaction (such
as "liking" a Facebook post and seeing the various reaction animations)
or a straightforward result to catch users' eyes, consumers ar a lot of likely
to execute the action you are pushing when the call to action grabs their
attention and provides confirmation of completion.
Need some inspiration? Airbnb uses its animation app,
Lottie, to include refined graphics animations atop its calls to action
throughout its web site and app designs.
4. Custom typography
Every web site wants text, however the days of boring Times
New Roman, Arial or the other basic stock font have long-since passed. Instead,
take your message to the next level with distinctive typography that
encompasses your complete identity whereas simultaneously communicating to
users.
This distinctive typography will take several shapes
(literally) or be found in several areas of your design. Some brands could
choose to utilize this in their logo design, whereas other businesses (like
mine) can sprinkle custom font throughout the whole design to draw attention to
special content, like this newsletter signup decision to action (below).
Ultimately, the selection in however and wherever you utilize this trend is up
to you.
5. Artificial intelligence
Despite the surge in ecommerce sales over brick and mortar
storefronts, individuals still crave connections, that is likely one of|one
amongst|one in every of} the explanations that artificial intelligence in all
its forms is therefore popular.
AI in web site design will take several shapes, but some
well-liked examples embody machine learning, personalization and chatbots.
Machine learning and personalization are cut from the same cloth to a degree
and ingratiate a feeling of "being special" with users that, in turn,
fosters brand loyalty.
Chatbots influence user expertise far more directly, though.
whereas they provide an engaging element, the largest draw to incorporating
chatbots into your web site style relates to client service. Users will raise
queries and receive answers in real time -- that is simple to see -- and
acquire info quickly.
Quartz could be a stellar example of chatbots within
immersive app design. Through a conversational interface and hilarious memes,
users are more likely to come back to consume the amusing content than they're
to scan a boring news story on another
app.
